Web Design, Cork, Ireland
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One page web site
We found a glaring gap in the market for people who want a web site but do not need to spend, in some cases, more than €100. They need to be represented on the web with contact details, a list of services and maybe a map to the premises. efastnet came up with the €99 web site in a day offer.
The offer for a €99 web site means you supply 3 images/photographs and as much text as you want we get you up and running within one day.
Some good examples of €99 sites are
- vintage-car-for-hire.com
- margaretmoriarty.com
note: This offer does not apply to .ie domains, simply because .ie domains are controlled by the IEDR and they charge an €88 administration annually.
When a business is in its concept stages or may not have all of its data ready for the web, €99 one page web sites are an inexpensive way of getting details live while the rest of the data is being worked on and collated. Google have what's called a "sandbox" so when you register a domain, google put you in the sandbox, (like a sin bin) until they decide your site is of value. This can take 6 months, but there are no definite rules on the sandbox.
Traditional Web sites, "flat"
Often after gaining some insight with a customer it will become obvious that a one page site will not be sufficient for their needs, so a multi page is needed. But the details may only ever need to be changed maybe annually, sometimes never.
A good example of this is car4hire.ie
This company is effectively a hackney service, but with a difference. The car has an inbuilt internet service and the drivers are professional at "meet and greet", they offer tours of Ireland and offer document delivery services internationally. The services don't change but a one page site, would not have done justice to the offering. So we built a multi page flat site that the customer was delighted with.
Some things to consider when developing a "flat" site, the content must be researched from the outset and it must be high quality, to have to change details is costly as it is time consuming. The whole point of a site like this is to create it and re visit it annually. If the content needs regular editing the customer will need a content management system.
Content Management Systems
The most important feat efastnet accomplished was to become proficient at a content management system, called Joomla.
Joomla is an open source package, which means nobody owns it like Microsoft own "word" This basically means anybody can add to the program, creating new components and features it also means everybody has access to developments on it.
In fact everybody who adds to the joomla system is compelled to let the open source community have access to any developments on it.
A content management system is a system where you can manage the content on your site, yourself. So adding articles, creating newsletters, changing dates and details are simple.
Being able to manage details on the site is a major advantage. Details on certain types of sites, need to change very regularly. Take property/auctioneering type companies, who have new properties for sale and need to add them to the site, this involves uploading photo's and details, then a property will become "sale agreed" again the details on the site need to change, then of course the property needs to be labelled sold or sometimes goes back up for sale.
With a Content management system details can be changed rapidly by anyone, even the worst techno phobe!
efastnet always include training in the quote for a CMS.
For a web site like a life/business coach who runs courses and workshops (http://captivate-create.com) being able to make changes regularly and add notes after a course is invaluable. Courses are run and dates/availability change almost daily.
SEO
Search engine optimisation, is effectively engineering your web site so its is google friendly. (google is 60% of all searches conducted worldwide)
Every body wants to be first on the first page of google. Google wants to deliver exactly what is searched for. So by "targeting" particular "search strings" (phrases that you know people are actually searching for)then you will do well in the search results.
To achieve this content must be well written researched and added to regularly, efastnet conduct research to find highly searched for terms and implement these search strings carefully throughout the site.
There are a lot of other things that can be done to improve "web visibility" creating a youtube account, you create a link from a very high ranking site, this makes google think there is more value in your site.. Not all links are good, only link from high ranking sites, otherwise you are effectively giving away page rank.
10 years ago an on line short story competition web site started, Fish publishing registered 200 entries up until two years ago when efastnet took over the seo campaign, this year fish publishing registered 10,000 entries in one competition and has now published a hard back book of all of the winners from all over the world.
This is because content is added regularly, high quality links are monitored and constant analysis is carried out to maintain this position.
Peninsula properties is a web based auctioneer based in Bantry, efastnet consistently analyses this site for performing search strings.
When you search for "property west cork" Peninsula is on the first page of google.
Both of these sites are run on CMS content management system, which enables them to be edited, added to and monitored regularly.
Search engine campaigns start at €600 but efastnet will always offer some SEO advise free of charge to any new site. A 3/6 month campaign is usually very effective.
Other services
As well as all of the above, efastnet offer:
- Graphic Design Logo
- Design Managed back ups so data can be backed up securely over night on line.
- Managed e-mail services with anti virus and anti spam
- Domain registration annually
- Simple support packages
Call Trevor on +353 (0)28 34535
efastnet web design
Pier House
Glandore
Co. Cork
Ireland